Best EMAC Fall Conference Paper Award recognizes the best paper submitted to the EMAC Fall Conference.

The criteria to be used for awarding the best paper are:

• Contribution to the advancement knowledge in marketing;
• Methodological rigor used;
• Managerial application of results.

Selection Process

The winner paper is selected through a process overseen by the EMAC Fall Conference Chairs. Papers are nominated for the award by reviewers through the competitive review process. The Conference Chairs and the EMAC Vice-President Publications, Professor Michael Haenlein, are responsible for selecting the final choice for the Best EMAC Fall Conference Paper Award.

Winner Recognition

Winners are awarded a certificate.