Consumer Behaviour 

 This track invites research that advances our understanding of consumers and consumption. Contributions may address consumer decision processes, social influences on consumer behavior, self-regulation, identity issues, and similar topics.

 Marketing Strategy and Marketing Mix 

This track welcomes scholarly work on the formulation, implementation, and evaluation of marketing strategies. Research may focus on strategic decision-making, market orientation, competitive dynamics, and the design and integration of the marketing mix elements.

 Quantitative and Modelling Studies

This track is dedicated to research employing quantitative methods and modeling techniques to address substantive marketing problems. Submissions may include econometric analyses, structural modeling, simulations, and algorithmic approaches that offer theoretical insights or managerial marketing implications.

 Marketing Communication (including digital) and Branding

This track seeks contributions that examine how marketing communication affects consumers and brand outcomes. Topics may include integrated marketing communication, digital and social media, advertising effectiveness, and brand positioning, identity, and equity.

 Marketing and Technology Interaction

This track explores the evolving interface between marketing and technology. Research in this area may explore how technological innovations – such as artificial intelligence (AI), big data analytics, automation, and immersive technologies – transform marketing practices, business models, and consumer engagement.

 Sustainability, CSR, and Marketing

This track invites research on the intersection of marketing, sustainability, and corporate social responsibility. Topics may include sustainable consumer behavior, ethical marketing practices, CSR communication strategies, and the role of marketing in advancing environmental and social objectives.