Publications

Articles

  

Conference Presentations

  • Toprakci Sena, Altinigne Nesenur (2024). The Effect of Brand-Visual Fit on the Preference for Access-Based Consumption: The Mediating Role of Platform Trust and Platform Credibility. American Marketing Association (AMA) Summer Conference 2024 (accepted  for paper presentation).
  • Ozbayrak Deniz, Altinigne Nesenur (2021). The Effect of Typography on Brand Credibility: The Mediating Role of The Message Persona. American Marketing Association (AMA) Summer Conference 2021. (https://www.ama.org/wp-content/uploads/2022/02/2021-Summer-AMA-Proceedings.pdf2022.pdf )
  • Acikgöz Fulya, Arıkan Esra (2019). Examining the Antecedents and Consequences of Emotional Brand Attachment: For "Rosy Side" and "Blue Side". 41st Annual ISMS (INFORMS Society for Marketing Science) Marketing Science Conference.
  • Acikgöz Fulya, Arıkan Esra (2018). The Effects of Personality and Social Traits on Conspicuous Consumption. 23. Pazarlama Kongresi, 796-803. https://pazarlama.org.tr/uploads/files/upk23.pdf
  • Acıkgöz Fulya, Arıkan Esra (2017). Destinasyon İmajı, Hedonik Alışveriş Değeri ve Yerel Halkın Olumlu Özelliklerinin Yabancı Turistler Üzerindeki Etkileri. 22. Pazarlama Kongresi, 222-236.   https://pazarlama.org.tr/uploads/files/upk22_2017.pdf