Associate Professor, Communication Design and Management Department (2022 - )

Director, Public Relations and Corporate Communication MA Program (2018 - )

Vice Department Head, Communication Design and Management (2020 - 2023 )

Department Head, Public Relations and Corporate Communication (2018 - 2021 ) 

Assistant Professor, Communication Design and Management Department (2016 - 2022 )

Book chapters:

• Dogan, S. (2025). Brand characteristics, perceived quality of freemium users and premium service purchase intention: The case with Netflix users. In Digital Transformation and Innovation in Emerging Markets (ed. M. Albakri), p. 279-298.
• Gorgulu, S. (2024). Journalism practice and personal branding on social media: A review of freelance YouTuber journalists. In New Trends in Marketing and Consumer Science (eds. T.K. Tarnanidis & N. Sklavounos), p. 249-260. IGI Global. 
• Görgülü, Ş. (2023). İnşaat sektöründe kurumsal iletişim: Türkiye bazlı üç şirket üzerine bir inceleme". Marka Stratejileri içinde (ed. Dr. Öykü Gül), 111-134. PublishM, İstanbul.
• Sayan, A., Gorgulu, Erhart, I. & Aslanbay, Y. (2021). A social influence perspective on uses of online football forums: The case with Turkish football fans. In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports (2 Volumes) , eds. M. Khosrow-Pour. IGI Global. 
• Gorgulu (2020). Not that glam: Marketing in DIY Fashion and #TFWGucci meme campaign. In Ethical Glamour and Fashion: Styling Persona Brands (eds. Samita Nandy, Kiera Obbard and Nicole Bojko. Waterhill.
• Gorgulu  (2019). Intergroup communication. The SAGE International Encyclopedia of Mass Media and Society, eds. Debra L. Merskin, SAGE. 
• Gorgulu (2019). Emoticons and emojis. The SAGE International Encyclopedia of Mass Media and Society, eds. Debra L. Merskin, SAGE.
• Gorgulu (2019). Narrowcasting/niche journalism. The International Encyclopedia of Journalism Studies, eds. Tim Vox & Folker Hanusch. Wiley. 
• Sayan, A., Gorgulu, Erhart, I. & Aslanbay, Y. (2017). A social influence perspective on uses of online football forums: The case with Turkish football fans. In Online Communities as Agents of Change and Social Movements, ed. Gordon, S. IGI Global. 
• Varnali, K. & Gorgulu (2016). Determinants of brand recall in social networking sites. In Strategic Uses of Social Media for Improved Customer Retention, eds. Al Rabayah, W., Khasawneh, R., Abu-shamaa, R., Alsmadı, I. IGI Global. 

• Gorgulu (2013). "BMGK oylaması: Pakistan basınında söylem ve ideolojinin yeniden üretimi". Küresel Habercilik ve Söylem içinde, ed. Prof. Dr. Yasemin İnceoğlu. İstanbul: Derin Yayınları.
• Gorgulu & Süllü, S. (2013). "Küresel habercilik ve söylem: Filistin-BM örneği". Küresel Habercilik ve Söylem içinde, ed. Prof. Dr. Yasemin İnceoğlu. İstanbul: Derin Yayınları.
• Dervisoglu Okandan, G. & Gorgulu (2012). Türkiye’de sosyal girişimciliğin tanımı ve örnekleri. In Inclusive Business Models and Global Social Entrepreneurship (United Nations Development Program) (eds.Gokhan Dikmener and Gresi Sanje). Istanbul Bilgi University University Press.

Research articles:

• Gorgulu (2020). "Fearing Coronavirus: The role of digital health news consumption and competence". Journal of Internet Applications and Management, 11(2), pp. 101-112. 
• Gorgulu (2020). "Case studies on the downside of transactional and authoritative organizational leadership styles during crisis management". The Turkish Online Journal of Design, Art and Communication (TOJDAC), 10(4), pp. 597-611
• Gorgulu & Guruz, M.I. (2020). "Consumers' brand ownership and engagement with brand-related social media content". Yalova Journal of Social Sciences, 10(20), pp. 39-50.
• Gorgulu (2019). "Investigating consumer trust in Instagram influencers and its impact on brand related characteristics and purchase intention", Journal of Public Relations and Advertising Studies (HİRE), 2(2), pp. 118-130.
• Goncu, B. & Gorgulu (2018). "University social responsibility towards sustainable coexistence of humans and animals on campus: Case study on Bilgi Animal Friends Society", Communication Management Review, 3(1), pp. 80-100.
• Hesapci, O., Merdin, E. & Gorgulu (2016). “Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of self-construal”, Journal of Consumer Behavior, 15(2), pp. 175-185 (S.S.C.I.).
• Gorgulu (2015). “Negotiating the impossible: Religion and politics in the tactical works of Extramücadele”. Third Text (A.H.C.I.)
• Varnali, K. & Gorgulu (2015). “A social influence perspective on expressive political participation in Twitter: The case of #occupygezi”. Information, Communication & Society (S.S.C.I.)
• Gorgulu, Aslanbay Y., Bursa G. & Yucel A.G. (2015). “Television program format preferences and aggression of football fans” International Journal of Humanities and Social Sciences.Vol.1 (1): 38-46.
• Hesapçı-Sanaktekin, Ö., Aslanbay, Y. & Gorgulu  (2013). "The Effects of Religiosity on Internet Consumption: A Study on a Muslim Country", Information, Communication & Society (S.S.C.I.)
• Hesapçı-Sanaktekin, Ö., Aslanbay Y. & Gorgulu (2012). “Self-Regulation of Advertising in Turkey: The Role of Changing Industry Dynamics”. Journal of Yasar University, Vol. 25, No. 7, 4307-4322.

Books:

• Gorgulu (2019). Kurumsal liderlik ve risk yönetimi. Kırmızı yayınları.

Edited books:

• Saka, E., Gorgulu & Sayan, A. (2017). Yeni medya çalışmaları IV. Taş Mektep Yayınları. 
• Saka, E., Sayan, A. & Gorgulu (2015). Yeni medya çalışmaları III. Taş Mektep Yayınları. 
• Saka, E., Sayan, A. & Gorgulu (2014). Yeni medya çalışmaları II. Taş Mektep Yayınları.
• Saka, E., Akaydın, A., Sayan, A. & Gorgulu (2012). Yeni medya çalışmaları I. Taş Mektep Yayınları. 

Conference presentations: 

• Gorgulu (2018). Not that glam: Marketing in DIY fashion and #TFWGucci meme campaign. Bridging Gaps: Where is Ethical Glamour in Celebrity Culture?, Centre for Media and Celebrity Studies, July 2018, Lisbon, Portugal. 
• Goncu, B. & Gorgulu (2017). USR towards sustainable coexistence of humans and animals: Bilgi Animal Friends Society, BLEDCOM 2017,  June 2017, Bled, Slovenia. 
• Gorgulu (2017). Evolving business models and practices of journalism. 3rd International Conference on Communication and Management, April 2017, Athens, Greece. 
• Gorgulu (2016). The role of participatory media in times of political contention (paper presented within Participatory Journalism panel). MARC, May 2016, Toronto, Canada.  
• Urper. D.C. & Gorgulu (2015). Social media versus television (paper presented within Communication Regimes panel). Protest Participation in Variable Communication Ecologies Conference, June 2015, Sardinia, Italy. 
• Gorgulu (2012). Impact of spectrum, telecom and internet policies on society. Mapping Digital Media Advocacy Summit, July 2012, Istanbul, Turkey. 

Reports:

• Tunc, A. & Gorgulu (2012). Mapping Digital Media: Turkey Report. Open Society Foundations.

Translations:

• Ceylan, T., Çakırlar, C., Delice, S., Karamustafa, G. & Shaw, Wendy M. K. (2013). Taner Ceylan: The Lost Paintings Series (trans. Şahika Görgülü & Esra Öztürk). New York: Damiani Press.

• PhD in Media and Communication Studies, Galatasaray University (2012-2016)
• MA in Media and Communication Systems, Istanbul Bilgi University (2010-2012)
• BS in Global and International Affairs (Dual Degree), Binghamton University (State University of New York) & Middle East Technical University (2004-2009)

Corporate communication, social networks and communication.