Elmadag, A.B., Okan, M. and Kurtuldu, E. (2023), "Improving self-regulated learning competencies of service employees: roles of regulatory appraisals and supportive resources", Journal of Organizational Change Management, 36 (2). 290-304.

Bacile, T. J., Elmadag, A. B., Okan, M., Dineva, D., & Rynarzewska, A. I. (2025). Schadenfreude and sympathy: observer reactions to malicious joy during social media service recovery. Journal of Interactive Marketing, 60(1), 44-64. 

Karaosmanoglu, E., Okan, M., Işıksal, D. G., Altinigne, N., Demir, O., & İdemen, E. (2024). How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis. Journal of Consumer Behaviour, 23(4), 2009-2024. 

Elmadağ, A. B., Okan, M., & Yaoyuneyong, G. (2024). Breaking barriers: How race shapes service expectations across actors and contexts. Journal of Global Scholars of Marketing Science, 34(3), 349-365.

Arikan, E., Altinigne, N., Kuzgun, E., and Okan, M. (2023), “May robots be held responsiblefor service failure and recovery? The role of robot service provider agents’ humanlikeness”, Journal of Retailing and Consumer Services, Vol. 70, 103175,