FoB Talks: Redefining Business: Disruption and Transformation

Date: December 12,2024 - Thursday 

Time: 14:00

Place: santralistanbul Campus, E1-301.

About the Talk:

The session starts with outlining the major inflection points in marketing in the past three decades and summarize marketing’s digitalisation journey. The summary will lead into how data was obtained and used throughout this period and how current regulations have affected data-driven strategies. Next, there will be a discussion on how digital marketing has already been widely benefiting from predictive AI, and how generative AI is making its mark today. The talk will also dive into the aspects of marketing and business management remains the same despite the head-spinning evolution of technology, and what does, and will keep on changing. The talk will finish by reflecting on how these developments affect how we work, how we organize our teams and individual work and what to expect in the job market related to marketing.

About the Speaker:

Özgür Deniz Aydın graduated from Robert College with a passion for mathematics and earned his computer engineering degree from Boğaziçi University. He discovered his love for digital marketing early in his career and has been working in the field for over 20 years. Özgür Deniz Aydın ran his own digital agency for 10 years and worked with DDB before becoming an independent consultant and trainer in 2013. He is well-known for leading official Google training events in Turkey and regularly speaks at digital marketing conferences. Lately, he’s been focused on fintech marketing, working with companies in Turkey and abroad to help them thrive in this rapidly growing sector.

Click for register the meeting.