FoB Business Administration Departmental Seminars: Market-Making Strategies in Tanzimat Era Istanbul

Date: January 22, 2025 - Wednesday 

Time: 16:00

Place: Online

Speaker: Çağrı Yalkın – ODTÜ Kıbrıs

Drawing upon advertisements from the Armeno-Turkish newspaper Manzume-i Efkâr of the Tanzimat era (1839–1876), this discussion will reveal the symbolic work undertaken by advertisers in market making. In charting how advertisements were used as market-making devices, the presentation will illuminate how businesses utilized standardized marketing communications, forged intermediary networks, and legitimized new products to introduce new offerings to the local market. The seminar will also critically assess the extent of cosmopolitanism in the Ottoman marketplace, questioning whether these efforts engaged a diverse consumer base or catered to a more limited audience. This analysis offers valuable perspectives on the historical dynamics of market making and consumer culture in a pivotal period of the late Ottoman Empire.

Dr. Çağrı Yalkın earned her Ph.D. from the University of Warwick and is currently based at METU Northern Cyprus Campus. Her research focuses on consumer socialization, markets, and cultural and creative industries, particularly television series and fashion. Yalkın's scholarly contributions have been published in leading journals like the Journal of Management and Organization, Consumption Markets & Culture, and the Journal of Marketing Management.

Click to Join.